Sales Alignment

Does Your Marketing Organization Own a Revenue Number?

Michele Hudnall December 12, 2018 0

S Y N O P S I S In an editorial note of the latest Harvard Business Review Nov-Dec 2018 – Page 24, it is cited that Board of Directors with a Marketing expert positively

Outcome Marketing: Engage – Influence – Experience

Michele Hudnall September 14, 2018 0

S Y N O P S I S Marketing has the highest turnover in the C-Suite and the tenure is shrinking. What is the friction? The role and expectations are shifting to carry

Outcome Marketing – Know Your Customers

Michele Hudnall September 13, 2018 0

S Y N O P S I S Early marketing was consumer product driven and focused on brand and advertising. This would change during the first generation of technology that would take us