AKA – Chronological Resume
CUSTOMER VALUE-DRIVEN
GROWTH MARKETING CONSULTANCY
Michele Hudnall is a Growth Marketing Consultant with 25+ years of experience helping high-growth B2B, technology and service provider organizations target and get inside the heads of their customers to find their value drivers and desired outcomes.
Then it’s time for the team to work to take that value driver / desired outcome and develop positioning, stories and go-to-market strategies that are memorable, engaging and deliver results, aligning sales and marketing to fuel your organization’s revenue engine.
WHAT KEEPS YOUR CUSTOMER UP AT NIGHT?
Most purchasing research is completed by a customer online before they engage with a supplier. The story that resonates with the customer drives the decision to engage, partner with and inclusion in a buying process.
The best story wins and the biggest deal killer is the status quo. Getting to customer value and why a solution is relevant is key in today’s digital marketing environment. Today we must capture attention to start the conversation in 160 characters or less, a link and a picture. Sales and marketing must align on the story consistently and activation to engage customers attention.
Are your opportunities taking longer than they used to?
Is the story your content tells about you memorable?
Does your team tell the story consistently?
Are your messages personalized to your target segments?
Are your Sales and Marketing teams BOTH measured on revenue targets?
Customers seek partners, someone to help solve challenges and drive outcomes.
Telling a story, pen in hand, personalizing, sonsulting and holding a conversation is memorable.
Fueling your Revenue Engine relies on aligning product, sales and marketing to a customer value story.
Does any of this sounds familiar to you? I can help.
I have had the unique opportunity to be the customer, technician, buyer, advisor & influencer, product owner and marketer. Getting to customer value, building a strategy and story, leading transformation and growth are my passion.
ASSESS & RESEARCH
Do you have low conversion rates and slow moving opportunities? Is sales struggling with marketing leads? Are customers confused with your story? An assessment will help identify what isn’t working and market research will help identify the target customer segment.
POSITIONING & MESSAGING
Have your opportunities slowed in volume? Are you speaking in terms your customer understands in solving their challenges? Do you understand the value of solving those challenges? These are serious challenges for your business and require positioning and messaging in terms your customers value.
STORY BOARDS
Do you have difficulty telling your story? Do your customers look confused after you have explained your solution via slideware? Are your customers interactive with you during your presentations? Re-working your positioning and messaging into interactive stories told by drawing on a whiteboard will make you memorable.
BUYER PERSONAS
Do your field resources know who they are engaging with and their values? Does your content speak to the agreement network of influencers that sales must navigate to sign an new customer? Personalizing content and conversations to values, challenges and outcomes of the influencer is key in proactively addressing their questions.
GO-TO-MARKET PLAN
Do your field resources create their own content tactic by tactic? When a customer tries to research you, does your content scream consistency of message, solution, value and look? An integrated marketing plan focusing on programs that support the sales targets will fuel your revenue engine.
SALES & MARKETING
ENABLEMENT
Do your sales and marketing teams have the tools they require to sell and market consistently? Have you mapped content to buyer requirements for their influencers on the journey? If you haven’t, your opportunities are likely slower and/or stalling.
GROWTH MARKETING
CONSLUTANT
How my customer value-driven approach to storytelling and aligning product, sales and marketing teams can help fuel growth in your revenue engine . . . . .
CUSTOMER VALUE
BUSINESS GROWTH
I have had the unique opportunity to sit on all sides of the table during my 25+ year career and am value outcome focused.
PASSION FOR SALES AND MARKETING STORYTELLING
Growth in today’s market requires a focus on customer value, memorable stories and alignment to common targets.
PROBLEM SOLVER
TRANSFORMATION AGENT
My career began as an application developer, solving business problems with technology and I have continued to act as a researcher, advisor and influencer throughout my career.
CONNECT AND LET’S TALK ABOUT YOUR OPPORTUNITIES
Organization’s that align their product, marketing and sales teams to customer value and common goals, close more opportunities with speed.
When your opportunities begin to stall and the status quo starts to win, it is time to review how well are you matching your customer’s value requirements.
Let’s connect and explore how to improve your alignment with your customers, as well as internally.
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